2012- Present


Director, Marketing and Communications, Brand, Comcast Business

  • Executed rebranding initiative for Comcast Business with the launch of our B4B advertising platform—included external and internal launch strategies
  • Launched NASCAR sponsorship for Comcast Business including creative development for branded communications—Video, Collateral, OOH, Retail and Internal
  • Led quarterly creative development for fully integrated brand and acquisition marketin including spot TV, DRTV, print, OOH, Radio, Digital, Social and Content
  • Research lead for messaging and concept testing as well as A&I reporting and Media Mix Modeling
  • Responsible for managing our $70M media buy for SMB and Enterprise marketing
  • Program director responsible for successful launch of new product offerings such as,
  • Business VoiceEdge, WiFi Pro and Cloud Solutions across all our divisions
  • Senior Manager, Marketing and Communications, Brand
  • Comprehensive management of integrated marketing communications campaigns
  • Responsible for successful execution of all advertising across multiple channels such as TV,
  • Radio, Digital, Print, OOH, Retail and Direct Response
  • Conducted Marketing Research including competitive analysis, focus groups, quarterly AI studies and copy testing
  • Launched Comcast Business Signature Support and Upware products from research to creative execution
  • Day-to-day liaison for all field (region and division) marketing teams


Wunderman / New York, NY

Account Director /
Client: Citibank

  • Citibank North America retail merchandising, cards and direct marketing programs
  • Manage the strategic approach for the retail banking and cards channel—direct marketing, point-of-sale merchandising, collateral, CRM, search, mobile and online communications focused on new customer acquisition and loyalty/retention
  • Created value proposition and brand platforms for key product launches for Citi Cards and Citibank small business
  • Supervisor for a team of 6 account people and 2 project managers with an overall annual fee budget of $9 million

Account Director /
Client: Hewlett Packard

  • Integrated global relationship marketing campaigns for HP’s B-to-B Technology Services Group (TSG) and Personal Solutions Group (PSG)
  • Focused on ensuring continued worldwide growth, developing new business ideas and pursuing additional assignments for the global Wunderman network
  • Planned strategy and executed fully integrated digital and offline direct marketing programs including microsites, direct mail, collateral, sales programs, trigger emails, and search recommendations
  • Managed agency fee budget of $8 million and supervised 4 account services staff and 2 project managers

Management Supervisor / Client: Pfizer

  • Relationship marketing team US Launch of Chantix (Varenicline)
  • Responsible for development of product branding and strategy for launch campaigns
  • Executed site build for an interactive online behavior modification program, the “Get Quit Support Plan”
  • Analyzed overall campaign and web site enrollment results, identifying key observations and recommendations for future planning
  • Supervised account team of 4 and a budget of $12 million for both product launches

Management Supervisor / Client: Microsoft

  • SQL Server 2005 and Visual Studio 2005 software product launches
  • Prepared a comprehensive CRM plan for 2005 worldwide product launches and deployed direct marketing tactics to drive demand
  • Built online event management site for SQL Server 2005 kickoff including an end-to-end demand generation contact strategy to generate awareness and trials of Beta software
  • Responsible for a bi-costal account team of 5, with an overall budget of $3 million

Account Supervisor / 
Client: AT&T

  • Consumer and international calling long distance direct marketing channels
  • Managed day-to-day relationship marketing acquisition efforts and DRTV spots for the “&” campaign
  • Developed direct marketing creative tactics across within 20 national markets for bill channel and international calling plans